Calling all Labradors: Book your space in Sussex’s biggest Labrador parade at Goodwoof 2024 this May

It’s often cited as the number one breed of dog in Britain for a reason – everyone loves a lab!

And whether your Labrador is chocolate brown, black, golden or fox red, the organisers at Goodwoof are keen to rally them to join in the parade at Sussex’s dog event of the year.

Every year the Goodwoof Festival – which takes place on May 18 and 19 – puts on a stunning festival of fun for four-legged friends and their families. Expect fun and games, food, free have-a-go activities, a new forest walk, expert advice, splash zone and more at this year’s event.

This year they are celebrating one particular breed- the one beloved by the Duke of Richmond and his family, and a firm favourite at Goodwood Estate.

The loyal lab will be celebrated in a parade on each day of the event – led out by the Duke of Richmond himself, complete with a marching band, the dogs and their families will be celebrated.

Tickets are on sale now for Goodwoof presented by MARS Petcare. Your Labrador can get a spot in the parade for free, but you must pre-reserve your place when you book your Goodwoof ticket. Add promo code LABRADOR50 and you will receive a discounted entry too.

The Duke of Richmond, said: “I’m very much looking forward to the Labrador Parade at Goodwoof as we open the event for a fantastic weekend celebrating all things dog – and especially the much-loved Labrador. When I was a boy, my grandfather had a lovely black Labrador called Bruce, and seeing lots of these special dogs take the lead at Goodwoof next year is going to be splendid.”

Book your Goodwoof tickets and reserve a parade spot here.